3 May
news.jpg

5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

Read More
3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

Read More
3 May

Facebook denies it manipulates vulnerable teens for advertising

A leaked document obtained by an Australian newspaper claims that Facebook was telling advertisers how to target emotionally vulnerable teens. The power Facebook has over its users has been brought into question once again as last week, The Australian newspaper claimed to have documents showing that the social network was exploiting teens for the benefit of advertisers. According to these internal documents, Facebook was helping advertisers to target emotionally…

Read More
24 April

18 practical skills courses to get your event management career to the next level

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday. If you want to elevate your career, the number one, most important thing you can do is embracing the learning curve. The only thing you need to become…

Read More
19 April

How to Start an Event Planning Service

The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice…

Read More
19 April

Employment hits record high as UK firms keep on hiring

More workers than ever before are employed in the UK as upbeat companies show few signs of worry over the state of the economy. Employment climbed by 37,000 to 31.84m in the three months to December, while unemployment stayed steady at 1.6m - a level which has fallen by almost 100,000 over the past year as a whole. The unemployment rate stayed at 4.8pc, its joint-lowest…

Read More
19 April

Covent Garden May Fayre and Puppet Festival

Punch and Judy fans of all ages will love this family puppet festival The annual Covent Garden May Fayre & Puppet Festival (which celebrates its 42nd anniversary in 2017), brings together Punch and Judy professors from around the country for a day of jolly old-fashioned fun. The grand procession at 11am is led by a brass band, and culminates with a birthday toast to Mr Punch,…

Read More
18 April

I highly recommend Fitzwilliam Institute-you never know where it may lead you

Rose Servitova - Job Coach, Author & Festival Curator: “From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma…

Read More
18 April

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

Read More
18 April

Agencies love our Event Management students

Daniel Halpin from Cogs & Marvel said: "At Cogs & Marvel, we have a great working relationship with Fitzwilliam Institute. In the last six months, we’ve offered three internships to recent graduates, one of whom has recently been promoted to a Junior Project Manager position. With many of our team having graduated from Fitzwilliam Institute, we value the training they have received there in preparing them…

Read More