26 August

London Design Festival

The London Design Festival spans dozens of locations, includes hundreds of exhibits and has one clear mission: to prove that our city is the capital of design. The majority of events take place from September 17-25 2016 and it's the perfect chance to explore craft and design at its very best. With some mighty London museums at the helm and loads of events in 'design districts' across town, where do you start? We've picked…

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24 August

10 new Android Nougat features you should check out now

Google is starting to roll out the latest version of Android. If you have a Nexus device, you can grab the update now.   While many of the biggest improvements — like longer battery life, better security updates and VR-ready features — won't be immediately obvious once you get the update, there are still plenty of new features to get excited about. From new emoji and…

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19 August

Brexit sets Ireland and UK on divergent jobs paths

Following June’s landmark Brexit referendum in the UK, the jobs ship is in choppy waters. At the moment, Ireland is a happier port of call. This week, two very interesting reports emerged from Morgan McKinley, with jobs in Ireland dominant. On the one hand, a slight reduction in professional job opportunities in Ireland was offset by a stark drop in those looking for new jobs. On the…

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19 August

5 Steps to Creating a Killer Marketing Strategy

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

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19 August

Research says using GIFs can lead to more success on Tinder

Dating is hard, online dating is its own hell, and opening lines can make you want to cease human contact altogether. It's awkward to straddle the line between just the right amount of forwardness and tact to total strangers when you're not actually interacting in person.    But panic no more: new research by Dr. Jess Carbino, a sociologist at Tinder suggests that users are 30…

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15 August

3 Keys to Creating Engaging Content

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like a novel that’s hard to put down or an engaging…

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15 August

18 Movies Every Entrepreneur Should Watch

Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes the best way to capture reality is through fiction. Wherever you are in your business venture, you can glean some insight from these 18 provocative and wildly entertaining films. Subject: Entrepreneurship. 1. Startup.com. Startup.com is a 2001 documentary film that examines the rise and fall of the real-life startup GovWorks that raised $60 million from Hearst Interactive Media, KKR, the…

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15 August

5 Steps to Creating a Killer Marketing Strategy

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

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5 August

10 ways technology has changed the Olympics

With the summer’s sporting masterpiece now upon us, we look at 10 disciplines soon to come under the spotlight. How has technology changed the Games? From the naked eye to photo finishes, standard trunks to streamlined swim suits, technology has driven elite sport to new heights with every revisit of the Olympic Games. Given the two-year gap between each summer and winter edition, and the marketing opportunity…

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5 August

The 5 Emotions That Drive Customer Loyalty

Customer loyalty is everything for a new business. Customer acquisition is important -- otherwise, you’ll never build up a customer base -- but if those customers don’t stick around long enough to make multiple purchases or subscribe to your services for longer than a month, you’ll end up spending more in the acquisition phase than customers are actually worth to you in the long run. Why loyalty…

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