24 April

18 practical skills courses to get your event management career to the next level

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday. If you want to elevate your career, the number one, most important thing you can do is embracing the learning curve. The only thing you need to become…

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19 April

How to Start an Event Planning Service

The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice…

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18 April

I highly recommend Fitzwilliam Institute-you never know where it may lead you

Rose Servitova - Job Coach, Author & Festival Curator: “From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma…

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18 April

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

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30 March

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

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30 March

Is a project management course right for me?

Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make…

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25 November

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room: It probably sucks.…

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14 November

Want A Job With Great Work-Life Balance? Choose A Career In Digital Marketing

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years. The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48…

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7 November

Conference Planning: The job explained

Conference planners and developers manage all aspects of conferences, meetings and corporate events. They might work with a committee of planners or perform duties independently, but it is this individual's responsibility to oversee the scheduling of activities, transportation, hotels, staff and meeting space, and make sure that everything runs smoothly and company goals are met. Most conference planners and developers work long hours -- especially during…

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3 November

How to get into Events (the easy way)

Do you want to be successful in the dynamic, challenging and rewarding field of Events Management? Achieving your Events career goals is easier than you might think. Just like Louise McCarron, who is now working with a national charity, or like Lisa Nolan, who is now part of the team organising all of the big, memorable events in the capital city. See their stories here.  …

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