13 December
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4 Ways to Get More Brand Value From Influencer Generated Content

As influencer collaborations become an increasingly common part of the job for publicists, so has finding ways to maximize the return for clients. Leveraging influencer content beyond a collaboration is one of the most impactful, yet under-utilized ways that PR pros can boost the value to a client’s bottom line. If you’re a marketing manager or creative director, influencer content can help ease the burden of…

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6 December
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Key Digital Marketing Trends To Prepare For In 2018

Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago. The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer…

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5 October
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What can you do with an event management qualification?

The events industry is a dynamic, fast-paced sector offering opportunities to work on anything from small staff events to festivals, sport events and charity fundraisers. Job Options: Event Manager Event management involves creating and developing large scale events which may include conferences, conventions, concerts, trade shows, festivals, and ceremonies. Courses to get you there: Postgraduate Diploma in Event Management with Arranged Work Experience - Full Time…

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5 October

I highly recommend Fitzwilliam Institute-you never know where it may lead you

Rose Servitova - Job Coach, Author & Festival Curator: “From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma…

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3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

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24 April

18 practical skills courses to get your event management career to the next level

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday. If you want to elevate your career, the number one, most important thing you can do is embracing the learning curve. The only thing you need to become…

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19 April

How to Start an Event Planning Service

The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice…

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18 April

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

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30 March

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

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