Postgraduate Diploma in Business with Digital Marketing via Online Distance Learning

Enrolment date: 1 September 2017

Benefiting from over 30 years’ experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Business with Digital Marketing course features:

  • Comprehensive modules covering all aspects of business and digital marketing: Introduction to Business, Strategic Management, Operations Management, Marketing, Financial Accounting, Macroeconomics, Leadership and Communication in the Workplace, Effective Performance in the Workplace, Employee Relations and the Law, Business Ethics, Doing Business On the Internet, Analysing the Web, Digital Marketing Strategy and Planning, SEO, Keyword Management and PPC, and many more.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of our business course experts are top industry professionals with many years of successful business experience across a broad range of industries. This course contains the core and vital industry key skillset and, on completion, all of our students are industry-ready.
  • Real life business and digital marketing briefs. Fitzwilliam Institute’s Postgraduate Diploma in Business with Digital Marketing offers practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare real life business and digital marketing briefs, which will enable you to develop your work portfolio.
  • Flexible online learning. Fitzwilliam Institute’s Postgraduate Diploma in Business with Digital Marketing course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
  • Jobs, Networking and Volunteer Opportunities. Benefiting from over 30 years of industry experience, Fitzwilliam Institute are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s students and alumni. Fitzwilliam Institute’s website features a comprehensive jobs and volunteer opportunities section.

Introduction to Business Management

The nature of business, business plans and start-ups, legalities – sole traders and partnerships, limited companies, non-profit organisations, public sector organisations.

Strategic Management

Vision and mission, objectives, planning and strategy, contingency planning, implementation, change control.

Operations Management

Production methods, cost, revenue and break-even analysis, quality assurance, production planning, project management.

The External Environment

The nature of business, economic systems, structure of the industry, sources of finance, share capital, stock exchange, institutions providing finance.

Marketing

Marketing concepts, market research, market segmentation, positioning and targeting, new product development and the product life cycle, brand awareness, the marketing mix (product, price, place, promotion), competitor analysis, marketing strategies, e-commerce.

Doing Business on the Internet

The Benefits of Digital Marketing. Doing Business on the Internet. Online Marketing Planning. Key Concepts in Internet Technology. Online Market Research.

Doing Business on a Global Scale

International management, Globalisation and multinational companies, Exportation, International marketing.

Mathematics and Statistics for Business

Financial Mathematics, Calculus and Profit Maximisation, Descriptive Statistics, Measure of Association, Probability, Statistical Inference.

Financial Accounting I

Introduction to financial accounting, users of financial information, key accounting models, terminology, need for financial statements, the balance sheet, balance sheet layouts, ratio and the balance sheet.

Financial Accounting II

Income statement and layout, ratios, revenues and trade receivables, owners equity, cash flow measurement and documentation, inventories and cost of sales, tangible and intangible assets, liabilities, financial statements and recording transactions, preparing financial statements, analyzing and interpreting financial statements, analysis tools, auditing.

Macroeconomics I

Introduction to macroeconomics, understanding macroeconomics, principles of economics, how the market works, gross domestic product, international trade, open economy, Labour market, income, expenditure and the circular flow, the consumer price index, cost of taxation, employment, cost of living, the Philips Curve, national income, supply and demand for goods and services, money and inflation, the quantity theory of money, interest rates, social costs of inflation, hyperinflation, exchange rates.

Macroeconomics II

Economic fluctuations, economic growth, economy in the long run, accumulation of Capital, population growth, policies to promote growth, the Solow Model, the business cycle, aggregate demand and supply, the IS-LM Model, the money market, how fiscal and monetary policies shift the LM Curve, floating and fixed exchange rates, the Mundell-Fleming Model, policy debates, investment, government policies.

Microeconomics

Introduction to microeconomics, trade, trade-offs and government policy, production and supply, elasticities, individual choice in supply and demand, production and cost analysis, competitive markets, oligopoly and monopolistic competition and strategic pricing, uncertainty.

Business Administration

Objectives, the office – planning and organisation, equipping the office, the future of office administration.

Business Information Systems

Human aspects of computer interaction. Security, data protection and auditing. Electronic Data Interchange.

Leadership and Communication in the Workplace

Effective communication skills, leadership styles, information gathering and interpretation, problem solving, decision making, workforce planning, conflict resolution, time management, delegation.

Effective Performance in the Workplace

Company organisational culture and structures, building an effective workforce – recruitment, team selection, appointment and termination, training and appraisal, motivational strategies, competition in the workplace. Wage and salary administration, job restructuring.

Employee Relations and the Law

Human resources management, employee representation, industrial democracy including bargaining, consultation and participation, industrial relations - action and disputes. Government policy (including EU and other industrial blocs), consumer protection, workforce protection, equal opportunities legislation, pressure groups. Taxation.

Business Ethics

Business ethics, business and the environment, corporate social responsibility. Commercial Law, Company Law, Contract Law, Employment Law, Law of Tort.

Entrepreneurial Skills

Innovation, research and new product development.

Spreadsheets (Calc)

Introduction to spreadsheets, step by step instructions on using the features, functions and applications for spreadsheets, customizing the spreadsheet software, installing the spreadsheet software, security, platforms, operating system compatibility.

Case studies

Three business management case studies.

DIGITAL MARKETING

Doing Business on the Internet

The Benefits of Digital Marketing. Doing Business on the Internet. Online Marketing Planning. Key Concepts in Internet Technology. Online Market Research. Mathematics and Statistics for Business Financial Mathematics, Calculus and Profit Maximisation, Descriptive Statistics, Measure of Association, Probability, Statistical Inference.

Analysing the Web

White Hat Optimisation, Link Exchange, Web Directories, Long Term Online Planning, Web Analytics, Web Page Tagging, Server Log File Interpretation, Building Quality Links, Link Farms and Link Exchanges, Site Map.

Search Engine Optimisation (SEO)

The Online Content Factor, Search Engine Algorithms, Impart, Spamming, Online Advertising, Web Keyword Strategy, Link Relevancy, Ranking by Ethical Means.

Keyword Management and PPC

Genetic Modifiers, Location, Price, Types, Industry Specific, Keyword Tools. Keyword Phrase Research, Keyword Buying Phrases, Focused Product Related Pages, The Tier System and Keyword Evolution, Choosing Keyword Density, Effective Keywords, Regionalisation of Keywords.

The Google Factor

Google Adwords features; Adwords Policies; Google Adwords Distribution; Google Adwords Pricing and Ranking; Internet Position Performance; Google Online Account Creation and Navigation; Google Keyword Matching; Google Location Targeting; Google Web Text Ad Creation; Google Online Reports, Analytics and Conversion Tracking.

Social Network Marketing

Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

Setting Up & Marketing Your Own Consultancy

The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.

Presentation Skills

Preparation and Research, Speech Content, Subject Matter and Objectives, Speech Delivery and Variety, Body Language, Eye Contact, etc., Presentation Aids e.g. Visuals, etc., Management of Locations and Audiences, Presentation Structure.

Business Management Briefs

The projects are an important part of the course. Each course participant is given five project briefs. Participants are asked at the end of the course to produce five business management projects. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way.

ADDITIONAL INFORMATION

Methods of training

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Practical Activities etc.

Subject Experts

Full support is available from our Subject Experts by email at the end of each module and an ongoing basis during the course.

Who Should Apply

Anyone working in the general business sector in a senior or support role which is likely to require Business Management Skills.

Qualifications

Successful candidates are awarded the Postgraduate Diploma in Business and Digital Marketing at Pass, Credit or Distinction level.

On successful completion of this course you will receive a Postgraduate level qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

next start date: 1st September 2017

Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Course Fees: 1795.00 GPB

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top UK and international companies. See where our most recent students come from and find out what they have to say.