Postgraduate Diploma in Festival Event Management via Online Distance Learning

Enrolment date: 27 October 2017

Benefiting from over 30 years’ experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Festival Management course features:

  • Comprehensive modules covering all aspects of festival management: Event Management Planning, Coordinating Events, Corporate Event Planning, The Proposal Process, Conferences and Seminars, Trade Fairs & Exhibitions, Corporate Meetings, Incentives, Accommodation and Transport, etc. In addition, Public Relations and Setting up a Consultancy Modules are included in this course.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of Fitzwilliam Institute’s festival management course experts are top industry professionals with many years of successful experience. Upon completion of this online postgraduate diploma in festival management all of our students are industry-ready.
  • Real life festival management briefs. Our Diploma in Festival management empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable festival management toolkits and prepare real life briefs, enabling you to develop your work portfolio. The course project is aimed at providing you with the confidence and ability to take on and create festival management strategies and proposals for any organisation.
  • Flexible online learning. Fitzwilliam Institute’s Postgraduate Diploma in Festival Event Management course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar year. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
  • Festival management Jobs, Networking and Volunteer Opportunities. Benefiting from over 30 years of industry experience, Fitzwilliam Institute are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s festival management students and alumni. Fitzwilliam Institute’s website features a comprehensive jobs and volunteer opportunities section.

Event Management Planning

Event Management Planning

Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients.

The Role of the Event Manager

The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.

Event Coordination

Coordinating Events

Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Co-ordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.

Introduction to Festival Management

Definition of Festivals; the Benefits of Festivals.

Arts Festival Management

Establishing Budget; Choosing Site Locations; Bringing Artists to Your Festival; Signing & Managing Artist Expectations; Handling Displays; Setting Your Art Festival Apart; Developing Marketing Strategies; Sponsorship.

Music Festival Management

Media Marketing & Management; Developing Target Audience; Operating Strategy; Choosing Site Locations; Signing & Managing Musician Expectations; Travel & Accommodation for Musicians; Backstage & VIP Passes; Musician Security & Safety; Crowd Control; Identifying Legal Requirements; International, Regional, Local Festivals.

Literary Festival Management

Definition; Suitable Venues; Who to invite; the book swap; Materials, the Writer's Conference; Top tips for Festival Organisation; the Programme; Case studies.

Food & Wine Festival Management

Setting Up Vendor Booths; Managing Food Vendors; Managing Wine Vendors; Working with Local Vendors; Operating Strategy; Sourcing & Working with Volunteers.

Community Festival Management

Managing Community Expectations; Engaging & Involving the Community; Traffic Control; Sourcing & Working with Volunteers; Generating Sponsorship Support; Community Relations; Defining the Community; the Importance of strong Community Relations; the Range of Community Relations Activities.

Film Festival Management

Key Motivating Factors; Establishing a Budget; Choosing the Venue; Operations Set Up; Identifying Legal Requirements.

Touring Festival Management

Working to a Budget; Travel between Locations; Volunteers; Sponsorship; International & National Festivals; Preparing a Festival Action Plan; Media Marketing & Management.

Sports Festival Management

Define Sports Festivals, Traditional Sport Festivals, Niche Sport Festivals, the Benefits of Sport Event Management, Designing the Sports Festival, Developing key objectives of the Sports Festival, the Sports Event Industry, Importance of Sports Events, Scale of the Industry, Structures, Participants, Staging Sporting Events Challenges & Opportunities.

Charity & Fundraising Festival Management

Define Charity & Fundraising Festivals; Goals for a Successful Festival; Types of Fundraising & Charitable Festivals, Key Elements of a Fundraising or Charity Festival; A Model for selecting a Festival type.

Volunteer Management

Volunteers and Recruitment;, Volunteers in Leadership Positions; Training of Volunteers; Motivating Volunteers.

Working with Celebrities

Organising Celebrity Events; Concerts and Launches; Television Related Events and Ceremonies; Fashion Shows; National Festivals; Galas and Special Themed Events; Dealing with Celebrity Agents; Celebrity Wish Lists.

Accommodation & Transport

Selecting the Right Location; Legalities; Destination Management Companies; Transport Options.

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.

Accident, Incident & Emergency Management

Public Liability and Insurance; Accident and Incident Forms; Planning for Hot, Wet or Stormy Weather Conditions; Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release; Medical Emergency; Bomb Threat, Robbery etc., Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints.

Crisis Management

The Crisis Management Plan; the Crisis Management Team; Crisis Communications; Crisis Action; Coping Under Crisis; 12 Laws of Crisis Management.

Eco-Event Management

The Importance of Making your Event Environmentally Friendly; Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available. Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within a Festival: Office & Event Management, Travel & Transport, Carbon Emissions, Waste Management, Water Management, Local Environment & Land Protection, Noise & Noise Pollution.

Event Sponsorship

Determining Potential Sponsorship Market based on the Event Type, Time & Location; Assessing Selling Points of the Festival; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Festival Exposure.

Event Marketing

Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.

Social Media Marketing

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook, Twitter, LinkedIn, Blogs and Blogger.

E-Commerce

The E-Commerce module is broken down into two sections. The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business. It also goes into some detail on the various types of E-Commerce. The second section deals with web site design. This covers HTML, XHTML and CSS and serves as an introduction to web site design and development.

Introduction to Project Management

Project Management Defined

Characteristics Defining a Project; Projects vs. Processes; Global Standards in Project Management: Professional Organisations.

The Project and the Project Manager

Project Management Methodologies. Defining the Project Manager's Multi Skilled Role; Key Project Management Responsibilities. Measuring Project Success.

Project Management Planning

The Project Management Life Cycle

Project Management Life Cycle Stages; the Difference between a Project Phase and a Project Life Cycle, Project Life Cycle Models.

Formulating a Plan

Devising a Project Management Plan; Using Checklists and Flowcharts to Formulise Project Plans; the Advantages of Using Work Breakdown Structures (WBS), Organisational Breakdown Structures (OBS), the Use of Logical Coding Systems as Effective Organisation Methods, Critical Path Networks, Gaining Authorisation, Project coordination.

ProjectLibre Open Source Project Management Software

ProjectLibre is a free open source project management software application. It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities. ProjectLibre is also compatible with Microsoft Project making transfer of projects easy and straightforward.

Overview of the ProjectLibre Environment

Introduction to ProjectLibre; Downloading & Installing the Application. The ProjectLibre screen environment: Gantt Charts, Using Network Diagrams, the Resources View, the Work Breakdown Structure Chart, the Resources Breakdown Structure Chart, the Reports Screen, the Task Usage Detail Screen, the Resource Usage Detail Screen, the Histogram Screen.

Setting up and Managing a Project

Setting up a New Project; Creating Sub Tasks, Setting Task Durations, Setting Task Dependencies, Modifying a Task, Adding Notes to a Task, Adding Resources to your Project. Work and Material Resource Types, Assigning & Modifying a Resource, Assigning Costs to a Resource, Adding Notes to a Resource. Inserting Milestones in a Project; Tracking your Project using Baselines, Creating Project Reports. Common Project Management Terms, Resources and References.

Public Relations

Internal Public Relations functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids, Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing.

Online Public Relations

The Social Media Landscape

Blogs, Microblogs, Chatrooms, Delicious, Email, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

The Internet as a Media

Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

Public Relations and Search Engine Optimisation

PR tactics, Optimising your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building. Link Building guidelines.

Social Media and PR strategy

Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

Online Influences on present PR practices

Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics. Monitoring and Evaluation of Social Media Discourse; Trends and Value. Implications of Social Media for Corporate Social Responsibility.

Setting Up & Marketing a Consultancy

The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools.

Presentation Skills

Preparation and Research; Speech Content & Subject Matter; Speech Delivery and Variety, Body Language, Eye Contact, etc.; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.

Festival Event Management Projects

The projects are an important part of the course. Each course participant is given 3 project briefs. Participants are asked at the end of the course to produce 3 Festival Event Proposals with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.

METHODS OF LEARNING

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.

SUBJECT EXPERTS

The institute maintains a panel of qualified Subject Experts.

WHO SHOULD APPLY

Anyone interested in developing a career in Festival Event Management. Early application is advisable as places are limited.

QUALIFICATIONS

Successful students qualify for the Postgraduate Diploma in Festival Management (PG Dip. Festival Man.). The Postgraduate Diploma is awarded at Distinction, Credit or Pass Level. This course is certified by the Institute of Commercial Management and is industry and internationally recognised in over 140 different countries worldwide.

On successful completion of this course you will receive a Postgraduate level qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

next start date: 27th October 2017

Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Course Fees: 1795.00 GPB

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

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