Event Management Planning
The Key role of the Event Manager in the Planning Team; Outlining Core Roles and Responsibilities; Team Dynamics; Task and Event Timelines; Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients;
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning;
Event Planning Documentation
Event Contracts and Agreements; Troubleshooting Event Co-ordination; Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event; Creation and Presentation of Proposals to Clients;
Overview of Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;
The Role of Risk Management in Events
The Meaning of Risk; Characteristics of Risk Management; Strategy and Process; Risk Management Frameworks; Sociological Theories in Event Risk Management; Understanding the Event Risks;
Managing Health and Safety
Duty of care; Workplace Health and Safety; Facility Safety; Hazard Management; Electrical Safety; Gas Safety; Sanitation; Animal Safety and Handling; Amusement Structure Safety; Personal Protective Equipment; Critical Issues for Event Safety; Pyrotechnic Safety; Stage Safety;
Event Risk Assessment
Strategy; Risk and Crisis; Develop Risk Assessment; Risk Assessment Tools; Identifying and Valuing Risks; Threat Identification; Event Impact & Consequences; Vulnerability Assessment; Key Risk Indicators; New and Emerging Risks - Reputation; Environmental and Social;
Training and Communications
Communication guidelines; Internal Staff Training; External Staff Training; Procedure Manuals; Assessing Skills and Training Required (e.g., first aid);
Risk Mitigation; Balancing Cost and Benefit; Dealing with Exposure to Risk using the 4T's - Terminate; Tolerate Risk Appetite; Risk Thresholds; Risk Management Tools; Risk Register; Risk Tracking; Measuring Success; Internal Audits of Risk Management Strategy and Processes;
Venue Management to Minimise Risk
Temporary Structure Considerations; Permanent Structure Considerations; Considerations of Indoor versus Outdoor Events;
Accident, Incident and Emergency Management
Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc;; Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;
Vehicle and Crowd Management
Venue Layout; Vehicle Movement; Attendee Parking and Transport; Attendee Comfort and Care; Service and Emergency Vehicle Management; Responsible Service of Alcohol and Consumption Management; Disability Access Control; Emergency Exit Management; Site Planning and Development;
Licensing and Contracts
Alliances; Partnerships and Contracts; Legal Responsibilities; Compliance Management; Regulatory Permits and Licenses;
Financial and Corporate Risk Management
Organisational Safeguards; Budgeting; Funding; Forecasting Expenditure; Procurement Practices; Cash Handling Procedures; Ownership and Financial Risk; Corporate Governance; Stakeholder Management; Risk Interactions; Record of Accountability; Time Management;
Marketing Event Principles
Needs and Motivations of Event Customers; The Market Research Process; Effectively Collect and Analyse Market Data; Reporting the findings to the Team and Client; Elements of the Marketing Mix (Product; Price; Promotion and Place); The Pricing Process and How to Establish a Pricing Plan for your Market; Target Marketing Channels; Promote and Develop a Website and Direct Marketing Strategy;
Marketing the Event
Planning the Event Proposal Strategy; Preparing the Event Proposal; Budgeting and Buying Advertising; Publicising the Event; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;
Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfillment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases; Writing Feature Articles for the Press; In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing;
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; Presentation Aids; Management of Locations and Audiences; Presentation Structure;
On successful completion of this course you will receive a Professional Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).
The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.
next start date: 2nd July 2021
Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.
Course Fees: 795.00 GPB
To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.