public relations courses

Are you an aspiring public relations professional hoping to get your foot in the door? Or a PR professional wanting to brush up on some skills? Maybe you're a brand wanting to learn PR so you can do it yourself or understand how to work with your PR agency? If you answered yes to any of the above, you've come to the right place.

Fitzwilliam Institute’s experienced public relations experts created an online Diploma in Public Relations that is practical, career-focused, case-study based, to hone PR industry’s best skills and practice. Our practical skills approach model provides you with hands-on experience from key industry figures, enabling you to become a successful PR professional.

In today’s world, Online PR is one of the most popular techniques for making people aware of a brand or website. Online PR is not just about coverage from professional magazines and media sources. Brands also get coverage from the user-generated content that exists on blogs, forums, and online communities and by using the other social media tools that are at their disposal.

Created by successful industry professionals, this practical online Diploma Course in Online Public Relations features real life Online PR briefs and case studies. Our practical skills approach model provides you with hands-on experience from key industry figures, enabling you to become a successful Online PR professional.

Over the last few years, social media has had a huge impact not only on people, but also on brands across industries as they devise strategies to engage their audiences and win their loyalty. Public relations is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media.

Created by successful industry professionals, this practical Online Diploma in Public Relations and Social Media features real life briefs and case studies. Our practical skills approach model provides you with hands-on experience from key industry figures, enabling you to become a successful Public Relations and Social Media professional.

In recent years, internal communications has become essential to organisational success. As more companies recognise the importance of building a culture of transparency between management and employees, PR and internal communication experts need a specific skill set and a different approach to their key public – employees.

Created by successful industry professionals, this online Diploma in Public Relations and Internal Communications will provide comprehensive grounding in areas of public relations and disciplines of internal communications. The course features real life briefs and case studies. Our practical skills approach model provides you with hands-on experience from key industry figures, enabling you to become a successful Public Relations and Internal Communications professional.

Fashion Public Relations is an exhilarating, fast-paced field, where those who master the skills of promoting fashion to the public succeed. Fashion PR specialists understand media trends and create strong brands for their clients. They work with fashion editors, celebrities and models, and innovation and creativity are ingredients of their day to day job.

Created by successful industry professionals, this practical Online Diploma Course in Public Relations for the Fashion Industry features real life fashion PR briefs, case studies and practical assignments which focus specifically on the public relations for the fashion industry.

Operating in a very crowded and competitive space, beverage companies have to secure strategic media placements to stand out among the rest. Top-tier media results can reach consumers who are seeking out beverage brands as well as retailers who are interested in carrying them. Effective PR strategies are needed to help create brand awareness, strong consumer demand, and most importantly stronger sales across the board for all of the drinks in their portfolios.

Created by successful industry professionals, this Practical Online Diploma Course in Public Relations for the Beverage Sector features real life beverage PR briefs, case studies and practical assignments which focus specifically on the public relations for the beverage sector

In today’s increasingly competitive automotive marketplace, established companies are being challenged as never before. Delivering and assessing brand messaging through effective PR campaigns to improve consumer loyalty and investor trust have become more important than ever.

Designed by experienced industry professionals, this Practical Online Diploma Course in Public Relations for the Automotive Industry features real life automotive PR briefs, case studies and practical assignments which focus specifically on the public relations for the automotive industry.

In today’s business climate, a company's Public Relations strategy is paramount to its success, if not its survival. Good reputation, achieved through effective PR tactics, can account for a large portion of a company's ability to attract and retain customers, and can be its most important long-term asset.

Developed by experienced industry experts, this Practical Online Diploma Course in Public Relations for the Business Sector features real life PR briefs, case studies and practical assignments which focus specifically on the public relations for the business sector.

With the online retail sector set to exceed $25tn by the end of this year, there has never been a better time to have a voice and a presence in the marketplace using effective Public Relations tactics.

Developed by successful industry professionals, this practical Online Diploma Course in Public Relations for the Retail Sector features real life Retail PR briefs, case studies and practical assignments which focus specifically on the Public Relations for the Retail Sector.

Operating in a highly competitive space, financial services companie need well-planned and implemented Public Relations programs to communicate their values, demonstrate commitment to both customers and the community, and build critical business relationships.

Developed by successful industry professionals, this practical Online Diploma Course in Public Relations for the Financial Services Sector features real life financial services PR briefs, case studies and practical assignments which focus specifically on the Public Relations for the Financial Services Sector.

In the ever-growing and continually changing leisure and entertainment industries, improving and restoring trust is highly important. A strategic PR plan can help bridge the credibility gap and engage consumers and business partners.

Created by successful industry professionals, this practical Online Diploma Course in Public Relations for the Leisure and Entertainment Industries features real life briefs, case studies and practical assignments which focus specifically on the Public Relations for the Leisure and Entertainment Industries.

As the healthcare industry is constantly evolving, healthcare Public Relations is needed more than ever.  Organisations need to have a voice and a presence in the marketplace – and this is where public relations steps in. PR is an investment in the brand and the visibility of a healthcare organization seeking growth and recognition. Healthcare PR professionals’ role is to create solid messaging strategies that position organisations as thought leaders while generating demand.

Created by successful industry professionals, this practical Online Diploma Course in Public Relations for the Healthcare Sector features real life Healthcare briefs, case studies and practical assignments which focus specifically on the Public Relations for the Healthcare Sector.

Tech companies are experts in innovation and engineering, but without the right PR efforts, target audiences may never learn about products and services they are offering. When a tech company invests in and engages a well thought out and sustained PR effort, the upside or Return on Investment can be incredibly valuable.

Designed by successful industry experts, this practical Online Diploma Course in Public Relations for the Technology Sector features real life briefs, case studies and practical assignments which focus specifically on the Public Relations for the Technology Sector.

The explosion of media outlets promises a bright future for public relations in the sports industry. Sports PR experts manage the flow of information from teams to the press and feed the public hunger for sports news, team and player information. They also play an important branding role, by generating public interest, increasing teams' visibility and filling stadiums with fans.

Developed by successful industry professionals, this practical Online Diploma Course in Public Relations for the Sports Sector features Real life Sports PR briefs, case studies and practical assignments which focus specifically on the Public Relations for the Sport Sector.

In the ever changing and highly competitive media sector, public relations is one of the most effective ways to promote a story, TV or radio show and increase audiences.

Designed by successful industry experts, this practical Online Diploma Course in Public Relations for the Media Sector features real life briefs, case studies and practical assignments which focus specifically on the Public Relations for the Media Sector.