In today’s business climate, a company's Public Relations strategy is paramount to its success, if not its survival. Good reputation, achieved through effective PR tactics, can account for a large portion of a company's ability to attract and retain customers, and can be its most important long-term asset.
Developed by experienced industry experts, this Practical Online Diploma Course in Public Relations for the Business Sector features real life PR briefs, case studies and practical assignments which focus specifically on the public relations for the business sector.
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