Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients;
Coordinating Events
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning;
Overview of Fundraising, Charitable and Sponsorship Events
Define Fundraising Event; Define Charitable Event; Define Community Event; Goals for a successful Event; Types of Fundraising & Charitable Events; Key Elements of a Fundraising or Charity Event; A Model for selecting an Event type;
Charity,Fundraising and Sponsorship Event Revenue
Goals of the Organisation; Goals of the Event; Monetary Goals; Budgets & Estimated Revenue; Revenue Streams; In-kind Donations; Estimating Attendance; Sponsors; Tools to assist with budgeting;
Stakeholder Analysis in Fundraising & Charity Events
Who are the Stakeholders; What role does each one have in Planning the Event; Identify the Decision Makers in the Organisation; Corporate Sponsors and their Role in the Event;
Volunteer Management in Fundraising & Charity Events
Use of Volunteers; Recruitment of Volunteers; Volunteers in Leadership Positions; Training of Volunteers; Motivating Volunteers;
Fundraising & Charity Events - Selecting the Right Event
Balls and Dinners; Sport Events; Challenge Events; Musical Events; Cultural Events; Conferences; Receptions; Auctions; Concerts (celebrity or local talent); Family Friendly Events; Festivals;
Raising Money Using Fundraising & Charity Events
Donations; Ticket Sales; How to Negotiate and Secure Sponsorship; Auctions; Record Keeping; Receipts and Donation Claiming;
Planning a Fundraising or Charity Event
The Master Event Timetable; Target Audience of the Fundraising or Charity Event; Event Profile; Select type of Event; Event location; Food & Beverage Service; Prepare the Budget; Analyse and Assess Risks; Develop Promotional Materials; Event Staff Requirements; Entertainment; Decorations (as required);
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;
Accident, Incident and Emergency Management
Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc.; Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;
Overview of Legal Requirements
Charity Rules and Regulations (examples from various countries); Professional Fundraisers; Charity Name and Registration; Principles and Standards surrounding Charity Events; Codes of Ethics and Professional Conduct;
Fundraising & Charity Event Evaluation & Reporting
Tools for Measuring Success of Fundraising & Charity Event; Evaluation of Expenses; Evaluation of Volunteers; Evaluating the Program; Revisit the Event Objectives - were targets met?
Sustainable Event Management
The Importance of Making your Events Environmentally Friendly; Benefits to your Company; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Carbon-Neutral Events; Types of Eco-Friendly Events/Suppliers; Eco-friendly Weddings; Eco-friendly Conferences; Eco-friendly Caterers; Eco-friendly Venues and Questions to ask them;
Exhibition Management
Types of Exhibits and Goal for Each type; Sourcing Exhibiting Companies; Resourcing the Exhibition; Determine the Design and Layout of Booth Based on Market Dynamics; Floor Location; and Pricing Strategy;
Corporate Event Management
Major Impacts which Events have on their Stakeholders; Use Events to Strengthen Corporate Pride and Values; Organising Local and Global Corporate Events; Review Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Determine Theme; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs;
Conference Organisation
Determine Conference Goals and Objectives; Managing Speaker Requirements; Choosing Conference Sites and Locations; Working to a Budget with a Goal to Earn a Profit; Developing Marketing Strategies for Your Target Group; Creating a Feedback Form to Evaluate the Effectiveness of the Event;
Sporting Event Management
Plan a Sporting Event from Conception to Post Evaluation; Event Media Marketing and Management; Logistics that Apply Across Different Sports; Earning Event Sponsorship; Managing Corporate and/or Celebrity Hospitality; Event Operating Strategy; Organising Events Team and Onsite Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies;
Festival Management
Art Festivals; Community Based Festivals; The Importance of Involving Everyone; Film Festivals; Food & Wine Festivals; Music Festivals;
Working with Celebrities
Organising Celebrity Events; Concerts and Launches; Television Related Events and Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events; Internet Event Launches; Dealing with Celebrity Agents; handling Celebrity Wish Lists; Fireworks Displays
Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;
Advertising
Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards; Ambient Advertising; The Relationship between Advertising and Public Relations;
Event Marketing
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;
Marketing Fundraising & Charity Events
Outline Objectives of Event; Identify the Target Audience; Develop Marketing Plan; Using Sponsors to Market; Social Media Marketing; Getting the Message out via the Media; Promotion; Public Service Announcements; Word-of-Mouth; Making News; Publicity Stunts; Pre-Event Marketing; Post-Event Marketing;
Press Events
Understanding the Objectives of the Press Conference; Defining the Target Audience that Should Attend; Planning Date and Time; Selecting and Booking Venue; Listing Logistics Requirements; Developing a Speaker and Presentation Plan; Reviewing Presentation Content with your Client; Timelines and Media/Press Invitations; Managing Confirmations; Define the Format to a Press Release Structure; Date; Headline; Structure; Wording; Contact Details; Note to Editor; Structuring a Press Release (The Inverted Pyramid model); The Appropriate use of Language for Press Releases;
Public Relations
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases; Writing Feature Articles for the Press; In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing;
Social Network Marketing
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; YouTube;
Setting Up & Marketing Your Own Consultancy
The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;
Project Management
Project Management Defined; The Project and the Project Manager; the Role of the Project Manager; Successful Project Management; the Project Management Life Cycle; Formulating a Plan;
ProjectLibre Open Source Project Management Software
ProjectLibre is a free open source project management software application; It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities; ProjectLibre is also compatible with Microsoft Project making transfer of projects easy and straightforward;
Overview of the ProjectLibre Environment
Introduction to ProjectLibre; Downloading & Installing the Application; The ProjectLibre screen environment: Gantt Charts; Using Network Diagrams; the Resources View; the Work Breakdown Structure Chart; the Resources Breakdown Structure Chart; the Reports Screen; the Task Usage Detail Screen; the Resource Usage Detail Screen; the Histogram Screen;
Setting up and Managing a Project
Setting up a New Project; Creating Sub Tasks; Setting Task Durations; Setting Task Dependencies; Modifying a Task; Adding Notes to a Task; Adding Resources to your Project; Work and Material Resource Types; Assigning & Modifying a Resource; Assigning Costs to a Resource; Adding Notes to a Resource; Inserting Milestones in a Project; Tracking your Project using Baselines; Creating Project Reports; Common Project Management Terms; Resources and References;
ONLINE PUBLIC RELATIONS
The Social Media Landscape
Blogs; Microblogs; Chatrooms; Delicious; Email; Flickr; Twitter; Instant messaging; Message Boards; Mobile Internet ; New Media Releases; Online Conferencing; Online Surveys; Pay per click; Podcasts; RSS; Search Engines; SEO; Social Networking Service Sites; Video Sharing; Virtual worlds; VoIP; Wiki and Widgets;
The Internet as a Media
Commercial Implications of the Internet; Social Interaction with the Internet; Web 2;0 and its Implications; Internet Convergence; the Network Effect; Internet Information Exchange; Internet Audience Size and Exposure; Internet Culture and Communication; Transparency and the Internet;
Public Relations and Search Engine Optimisation
PR tactics; Optimising your Campaign; the Google Factor; SEO Tactics; SEO Guidelines; Factors influencing SEO; on-page and off-page SEO; CMS; Link Building; Link Building guidelines;
Social Media and PR Strategy
Local versus Global Communication; Landscaping Platforms; Channels and context; Online PR Organisational Analysis and Segmentation; Developing Online PR Strategies; Online PR Tactics and SEO considerations; Online PR Planning; Managing Online PR Risk and Opportunities;
Online Influences on Present PR Practices
Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Debate; Guidelines and Best Practice; Monitoring and Evaluation of Social Media Discourse; Trends and Value; Policy Influences; corporate speak; Implications of Social Media for Corporate Social Responsibility;
Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; etc.; Presentation Aids;Management of Locations and Audiences; Presentation Structure;